Owners: Evangelia Koutsovoulou
Location: office in Athens, Greece. Produce: all over Greece.
Producing: Herbs & Condiments
Forgotten, heirloom herb varieties
Daphnis and Chloe was established in 2013, with an initial idea that grew to incredible local impact by Evangelia all over Greece. Her attitude towards what a small country like Greece has to offer is the world is logical: focus on your strengths. In the case of Greece this is the agricultural category and specifically heirloom herb varieties.
On a regular basis Evangelia speaks with farmers, cultivators and universities in order to emphasise the importance of keeping certain herb varieties alive, even though they're perhaps not the most viable from an economical perspective.
This is where Daphnis and Chloe helps out, bringing together all these really small organic farms. Who lack the distribution, marketing, and sales knowledge. Evangelia's network spans the country and that's how she's able to pair Cretan Sage with Oregano from the Peloponnese in her selection.
Clarifying for example the fact they have multiple varieties of oregano available:
"People sometimes wonder why our selection includes three different types of oregano. Well, oregano is not just “one” herb, but rather a generic name used to define over 40 plant varieties around the world. And according to botanical scientists, Greece happens to be where some of the most praised varietals of oregano thrive."
Daphnis and Chloe work with such small farmers that it doesn't always make sense to apply to an official organic certification. The certification alone would be too costly and can actually have detrimental effects to these local businesses. Instead Daphnis and Chloe guarantees all their products are of the highest indigenous quality. Never ever is any non-organic process used in the entire cultivation/harvesting process.
We couldn't be happier to support Daphnis and Chloe in their mission and help these heirloom varieties stay alive. Supporting small farmers to spread incredible cultivation across the world, all the way from their beloved Greece.